Last time when I booked a Hong Kong Limousine Service and talked about the deodorant spray business in China, I planned to write an article about this topic.
With the fast development of economy, people’s level of consumption has also improved. The price on personal care also increased as people now pay a lot of money on personal care. Man deodorant body spray can be one of the most popular products in personal care. Especially in Chinese deodorant market, it take up a large part and get an increasingly development.
With the fast development of economy, people’s level of consumption has also improved. The price on personal care also increased as people now pay a lot of money on personal care. Man deodorant body spray can be one of the most popular products in personal care. Especially in Chinese deodorant market, it take up a large part and get an increasingly development.
Deodorants are
underpinned by highly inelastic demand from a population that considers proper
hygiene to basically be mandatory within the confines of normal society. As
this has been the case for years now, deodorants can be considered a highly
mature and often unexciting category.
What do you know
about Chinese deodorant market? More knowledge is going to be unveiled after
your reading. Chinese deodorant market has seen double-digit growth rates
year-on-year from a small volume base over the course of more than a decade,
with more and more deodorant manufacturers and
brands entering the market. However, China ’s per capital consumption of
deodorants has remained one of the smallest in the world.
There are many
types of deodorant at the market. Chinese market, as well as other countries,
covers aerosols, pumps, roll-on, sticks, creams, and body spray deodorants for
men and women. And among them, pumps and creams have little presence in China
and are treated as negligible. The term deodorant also includes antiperspirants
and body sprays, but excludes fragrances and talcum powder. Chinese market is
based on sales through all retail channels including direct-to-consumer and
selective outlets.
Besides, there is
a strange thing about body spray in Chinese market. The leading deodorant
manufacturers do not have extensive distribution through either retail channels
or geographic locations; also, there is very limited advertising for deodorant
products. And it is a particular problem in China as historically the Chinese
have used floral water, fragrances, perfumes, or even hospital surgery for
serious body odor.
Another strange
thing about Chinese deodorant is how it turned into a market and how opening a
curtain can show you a whole new world. When exploring the campus we opened
some of the uncomfortable curtains made of one plastic layer and a duvet layer
that seem to cover every door in China, and we found an amazing food market,
just one minute away from the dorms.