Analysis on man deodorant body spray in Chinese market

Last time when I booked a Hong Kong Limousine Service and talked about the deodorant spray business in China, I planned to write an article about this topic.

With the fast development of economy, people’s level of consumption has also improved. The price on personal care also increased as people now pay a lot of money on personal care. Man deodorant body spray can be one of the most popular products in personal care. Especially in Chinese deodorant market, it take up a large part and get an increasingly development.   

Deodorants are underpinned by highly inelastic demand from a population that considers proper hygiene to basically be mandatory within the confines of normal society. As this has been the case for years now, deodorants can be considered a highly mature and often unexciting category.

What do you know about Chinese deodorant market? More knowledge is going to be unveiled after your reading. Chinese deodorant market has seen double-digit growth rates year-on-year from a small volume base over the course of more than a decade, with more and more deodorant manufacturers and brands entering the market. However, China’s per capital consumption of deodorants has remained one of the smallest in the world.

There are many types of deodorant at the market. Chinese market, as well as other countries, covers aerosols, pumps, roll-on, sticks, creams, and body spray deodorants for men and women. And among them, pumps and creams have little presence in China and are treated as negligible. The term deodorant also includes antiperspirants and body sprays, but excludes fragrances and talcum powder. Chinese market is based on sales through all retail channels including direct-to-consumer and selective outlets.

Besides, there is a strange thing about body spray in Chinese market. The leading deodorant manufacturers do not have extensive distribution through either retail channels or geographic locations; also, there is very limited advertising for deodorant products. And it is a particular problem in China as historically the Chinese have used floral water, fragrances, perfumes, or even hospital surgery for serious body odor.

Another strange thing about Chinese deodorant is how it turned into a market and how opening a curtain can show you a whole new world. When exploring the campus we opened some of the uncomfortable curtains made of one plastic layer and a duvet layer that seem to cover every door in China, and we found an amazing food market, just one minute away from the dorms.

Not only China, deodorant body spray now is worldwide used to remove smell today. 75% of Americans use deodorant body spray everyday. Deodorant manufactures develop rapidly sustainable nowadays. More and more deodorant brands show up at market available for people to choose from. All in all, people continue to show a clear and distinct preference for use of deodorant. To size successful performs in this challenge, deodorant manufactures will need to find potential users in light of new trends and create new brands of body spray.